The new reality of the web is an open landscape. Today, anyone can be in business. What this means is that the channels that were once out of reach due to media control, big business deathgrips and a generally uneven playing field are now more or less up for grabs. Expensive web technology that once served as a gate keeper to entering certain markets has been replaced by a new crop of generally affordable and effective tools.
The good news:
Stuff that was impossible few years ago is simple today. Work that was once done by teams of people using complicated state-of-the-art programs, systems and tools can now can be taken care of by someone in their living room. If you’re thinking about jumping into the action and starting a new online business, or if you’ve recently done so, you’ve got a lot more going for you than you did just a few years ago.
The bad news:
You’re not alone. Just like going to the beach on a warm, sunny day or driving home from work during rush hour, you’re not the only one who’s had this idea. The market’s crowded. The new Internet’s constantly churning out startups, relaunches and spin-offs; a sea of fresh web entrepreneurs, just like you. Suddenly, you’ve got a lot more to live up to.
When all the dust settles, quality is sure to trump quantity. Make sure you’re on the right side of the fence when it does by offering something unique.