Long before the Internet, the location of a business mattered. Where you decided to set up shop defined your business model or target market. Your customers were, by default, fairly close to you in physical proximity. Internet offers convenience that enables us to reach customers far beyond our local neighborhood and satisfy their needs wherever and whenever.
Ok, ok – so as a fledgling online business, what’s in it for you?
First of all, you’re now in a position to offer your online business to a global pool of users. As of 2011, there are over 2 billion Internet users worldwide. That number continues to grow exponentially higher each year. How you expand to reach global customers off your well-beaten trail is of the utmost importance.
Second, a world unencumbered by the constraints of only being able to be in one place at a time is a world without limits. Itching to work with top talent? Can’t find the right person for the job locally? Use the flexibility of the Internet to get the job done from wherever you are.
Location, location, location…or not? For many online businesses the concept of one fixed place is becoming completely irrelevant. What are you doing to take advantage of this new opportunity to reach the world?
