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To answer this question, ask yourself another question: how will your customers interact with you online?
Finding out who your customers are and how they use technology is the first step to knowing what kind of online products you should focus on.
Will you be selling products directly to other businesses? Directly to customers? Will you be looking to get a critical mass of users interested in a social network? How will you make money? Where will it come from?
One way to glean information from you customers is to do some focused testing before building out larger systems.
A simple A/B or split test can yield a plethora of data regarding customers desires and opinions. Offer two versions of a similar product. Try changing the creative elements or even the offer itself to see which people respond to more favorably.
This information will almost certainly keep you from making costly mistakes. For example, you took the time to learn that your customers prefer to do their business on their mobile phones? Suddenly, your whole strategy shifts to prioritizing mobile products or apps over large browser-based sites.
Talk to your customers. Connect with them online. Find out all you can before you start building anything. The answers might surprise you. Not having those answers can be very costly for your business.
