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Design and Development


You know what you want. You’ve taken time to consider your costs. You’ve mapped out the strategy and plan of action with a team of professionals. It’s GO time.

What is the purpose of your product or service? How will your website, app or mobile product help your customers get the information they need? How will it make it easy for them to purchase your product and service. Make sure to think through all aspect of the user experience and ensure that it’s optimized with your developers.

What kind of look and feel will your target audience respond to? Look at other websites and web products for inspiration. Also, allow yourself to be creative. Thinking outside of the box and allowing for innovation in your design will keep you fresh in the highly dynamic online world.

Give your designers input and engage in a process, but also allow them to contribute their talent and expertise to your product.
Hire experienced, talented people who have been through this before. This will help you avoid the rookie errors that hold so many startup companies back.
In this phase it is very important to know exactly what is being designed and developed. There should be no more guessing or decision making on what technology or functionality should be implemented into the product or site, how it should work and what type of experience is being offered to users. All functional specification should be reviewed and signed off on prior to production. This alone can save weeks of additional rework and projects going over budget.


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Working With Pixelfanatix
Bert Gillespie, Director, Qualcomm
Michael Costantino, Director of Interaction Design, Digitas
Jimmy Hendricks, CEO/Co-Founder, Artistic Hub & Collar Free Inc.
Julio Rivera, Creative Manager, Modea
Eric Imbuelten, President,   A.E.I Financial Strategies, Inc.,  
Greg C. Smith, Sales Engineer , MindTouch, Inc.
Andrew Warner, Founder, Mixergy
Magnus Berggren, Owner at 5Fingers Mobile Media, Inc
Mick Rosolek, Production Director, Studio One Networks
David Tal, Broker/Founder, HomeReach.com