There are 5 attributes common to all winning business plans:
1. Value Proposition: Determine what makes your business better than your competition.
2. Marketing Strategy: Create a cohesive marketing and sales strategy to appropriately highlight your value proposition to the right audience.
3. Business Model: Design scalable business model that grows with your company and keeps up with your customers’ ever changing needs.
4. Plan of Action: Create an action strategy based on lessons learned, history, evaluation of similar companies and their reasons for success or failure.
5. Communication: Be clear, concise, direct. Speak the language YOUR audience will understand, note that that language may be different for each niche market.