There’s something we need to get off our chest before we go any further with this post. It’s something that’s very important–a basic idea that seems to get lost in the hustle and bustle of starting or growing your business:
“You are not your website” and “It’s not about you”. Start caring about your customers before they find someone else who will.
The Internet and the mobile airwaves have become the preferred channels over which we distribute messages and connect with global markets online. The Internet is the highway and websites and mobile apps, are only communication vehicles to deliver your ideas and services to satisfy your customer’s needs. These provide a great way to represent yourself in the market but they aren’t you and your customers care little unless there’s something in it for them.
It’s not about the website…or the app… or YOU for that matter…it’s about them, your customers and what they want and need. It has always been about them…
In today’s Internet landscape, when your vision, purpose and your small business is only about you and what you want, most likely you have not done your home work to proceed further. Look around, do you hear the chatter?
We’re talking here about the core of your business, the soul of what you’re doing, what you stand for or represent to the audience (think Apple). What needs or wants are you satisfying? What is your purpose and drive?. If you’re not sure of the answers to these questions, don’t launch your online business, don’t expand, don’t try to sell products or services…not until you find your purpose.
With that in mind, it’s easy to see that basing your startup or small business on just one distribution channel is not a viable situation and is truly dependent on many factors such as who, what, where, when and why. Never use technology for technology sake. It’s a tool not the means to your success.
Channels change. Technology changes. Needs change.
To not be left behind, build a flexible online business that changes with your customers’ needs.
website, web design, website design, web pages
Marzena is one of the most passionate, creative and high energy professionals I've had the pleasure of meeting. If Marzena sets her sights on something.....look out! She would be a valuable asset to any corporation large of small.
Marzena runs the ideal agency. She listens and listens and listens, giving you time to understand your own needs... then injects her insight and analysis... then synthesizes beautiful solutions for you to review... then actually turns those ideas into reality through her commanding interaction design skills, her ability to manage all aspects of the project, and her constant communication. You'll come back.
Marzena, owner of Pixelfanatix is an excellent leader and consultant. I've had the pleasure of working through technology and project ideas with great satisfaction. She brings years of knowledge and expertise to the table and is an excellent resource when your company needs to outsource technology for a specific project or ongoing basis. Marzena is also an excellent connector in the media and technology space. Her organization and development of BIZCULUM in San Diego has filled the much needed gap of bringing together the best technology execs in the city.
With exceptional creative talent and proven strategic leadership, Marzena has the ability to understand strategy and flawlessly implement user centered solutions that are always on the mark. Her creativity combined with usability expertise are exemplary. She is confident, extremely talented, a delight to work with. I highly recommend Marzena and her team.
The team at Pixelfanatix has amazing focus and attention to detail. They are right on target with their digital strategies and can put together a online marketing plan that will boost your company's online performance.
“Marzena, CEO of Pixelfanatix has unbelievable amounts of energy and passion. I have had the pleasure of joining her business group where she did an incredible job of bringing San Diego's best technology minds and business people together to discuss today's most important topics. I implore anyone to take some time to speak to Marzena about how she and her team can help your business and I promise she will not disappoint.”
“Marzena has done a great job helping to build the tech community in San Diego.”
Pixelfanatix team designed a fantastic flash animation for our mobile business. Marzena, eStrategist and CEO of Pixelfanatix demonstrated great business savvy and ability to tie the design to our business concept.
While Production Director at Studio One Networks I hired Marzena Kmiecik and her team on more than one occasion to design our micro sites. They are extremely professional, detailed oriented and proactive regarding design decisions. I’m looking forward to my next opportunity to work with them.”
Marzena, CEO of Pixelfanatix has passion for what she does and that sets her apart from everyone else in the web programming and design world. She truly takes to heart your concerns and has a magical way of always keeping you in the back of her mind. She has consulted me on many occasions and has shown she is an honest and caring person. I would highly recommend Marzena and her team, and know we'll work again in the future.