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There’s something we need to get off our chest before we go any further with this post. It’s something that’s very important–a basic idea that seems to get lost in the hustle and bustle of starting or growing your business:
“You are not your website” and “It’s not about you”. Start caring about your customers before they find someone else who will.
The Internet and the mobile airwaves have become the preferred channels over which we distribute messages and connect with global markets online. The Internet is the highway and websites and mobile apps, are only communication vehicles to deliver your ideas and services to satisfy your customer’s needs. These provide a great way to represent yourself in the market but they aren’t you and your customers care little unless there’s something in it for them.
It’s not about the website…or the app… or YOU for that matter…it’s about them, your customers and what they want and need. It has always been about them…
In today’s Internet landscape, when your vision, purpose and your small business is only about you and what you want, most likely you have not done your home work to proceed further. Look around, do you hear the chatter?
We’re talking here about the core of your business, the soul of what you’re doing, what you stand for or represent to the audience (think Apple). What needs or wants are you satisfying? What is your purpose and drive?. If you’re not sure of the answers to these questions, don’t launch your online business, don’t expand, don’t try to sell products or services…not until you find your purpose.
With that in mind, it’s easy to see that basing your startup or small business on just one distribution channel is not a viable situation and is truly dependent on many factors such as who, what, where, when and why. Never use technology for technology sake. It’s a tool not the means to your success.
Channels change. Technology changes. Needs change.
To not be left behind, build a flexible online business that changes with your customers’ needs.
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