You know what you want. You’ve taken time to consider your costs. You’ve mapped out the strategy and plan of action with a team of professionals. It’s GO time. What is the purpose of your product or service? How will your website, app or mobile product help your customers get the information they need? How [...]
Your customers are. And let us tell you, the answer is less. Definitely, less. Let’s take two sites. We’ll call them Site A and Site B. Site A is complicated. It’s got a bazillion features and no apparent focus. There’s a social networking component, a news feed and a messaging center. There are emoticons and [...]
Long before the Internet, the location of a business mattered. Where you decided to set up shop defined your business model or target market. Your customers were, by default, fairly close to you in physical proximity. Internet offers convenience that enables us to reach customers far beyond our local neighborhood and satisfy their needs wherever [...]